Author: Philip Perrin

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The Mind Needs Growth

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What makes you happy?

What is your idea of a perfect evening?

For many of us, the answer would be something akin to relaxing on the couch, watching a great TV show and eating something delicious. Maybe you want to stay in with your other half, or maybe you’d like to program a game.

These things are comfortable and they are refreshing. These things help you to feel calm and to rejuvenate from a tough week.

But you know what? Your brain doesn’t like those things. In fact, these are about the worst things you can possibly do as far as your body is concerned!

The reason for that is simple: when you relax and when you chill, you don’t challenge your brain. The result is that it starts to atrophy.

Grow or Shrink

The brain is able to adapt to whatever you throw at it due to a process called brain plasticity. Brain plasticity describes the ability of the brain to grow and change shape: to create new neurons and to become stronger. Herein lies the principle of SAID: specific adaptations to imposed demands. If you practice languages, you get better at language. If you practice balance, your brain gets better at that.

But if you’re not growing, then all that extra neural matter is just wasted energy. The result? Your brain starts to atrophy and starts to burn through that extra matter. The result is that you deteriorate.

Grow or shrink. Move forward or move backward. Being ‘static’ isn’t an option.

The Brain Loves Growth

When you learn a new language or skill, the brain will see this as positive stimulus. It sees this as a chance to get stronger and to ultimately improve your ability to survive. Thus it produces positive hormones and neurotransmitters like dopamine and brain derived neurotrophic factor. These help you to learn, but they also prevent the atrophy we discussed. They protect the brain against degeneration and they make you smarter.

So while you might feel like the very best thing you can do for your brain is to relax and to sit down, actually the brain much prefers challenge and learning. Sure, have your evening off, but make sure your life isn’t just a case of alternating between stress at work and doing ‘nothing’ at home. Keep learning, keep going to new places and keep taking on new challenges!

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Affiliate marketing success tips

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If you are just starting out or have been doing affiliate marketing for some time, following these ten steps will help you improve your chances of success.

It you expect to make extra income from affiliate marketing you will need to create quality content. Answer your customers questions and provide them with detailed information but written in a way that is accessible and engaging.

Track your affiliate marketing success.

While you do not want to set it and forget It – knowing how visitors engage with your site is important. You want to know which ads and links are working and which ones are not. This will help you save valuable advertising spend and optimise your results.

All these questions will provide answers that you can use to improve and add actions.

Use your analytics to get answers you can use to determine what new content is needed or even where to place certain links on existing pages.

As an affiliate you are making recommendations to your visitors of various products, so that you stand out you need to be seen as an expert, or at least a place to get detailed information about the products you promote.

Engage your visitors

Most successful affiliate marketers talk to their visitors. If you have a blog, allow comments. This will provide you with useful feedback and build trust with your audience.

Concentrate on one niche affiliate business and always be testing and improving. Remember that a confused mind never buys so keep your ads focused on the niche you are promoting.

Set proper expectations.

You are probably not going to make a million dollars in a month. You need to set realistic expectations. It’s advisable to find an experienced mentor that has achieved what you are trying to do. They can help you avoid costly mistakes and shortcut your results.

Affiliate Marketing Success Tips

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What Motivates You? 3 Steps To True Motivation

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All of us have some form of motivation and it varies per person. There are simple things that could motivate us like buying a really nice pair of shoes, shopping, or simply having some free time. No matter what it is that motivates, you there are certain things that keeps us in this motivated state.
Check out the key factors to motivation:

Imagination

If you can think it, it can be done. Imagination is our limitless resource of information. It is what drives people to come up of new things to make life better. It is also the starting point for motivation. Imagining how things will begin, the series of coordinated events, and the desired outcomes will most
likely fuel anyone’s intentions which motivates you. On the other hand, there is one twist to this though. You should never think of negative through or contradictory imaginations that may result negatively. Pessimistic imagination can only do so much as bring doubt. It cannot do you any good and would not motivate you at all.

On the other hand, a healthy dose of realising consequences can be helpful. Just don’t bring it to the point that would compromise your entire motivational plot.
Think positive and imagine greater thing that will fire up your mood and motivate yourself.

Reenacting Your Imagination

The next step after your thinking of the perfect plot to motivate yourself is to live your imagination in the real world. It may sound a bit absurd but it is how things around us and brought to life. Conceptualisation is key to building and building is key to completion of concepts. To make it simple, a thought will remain a thought if you don’t do anything to make it real. Once you decide to live your imaginations then you will achieve your goals and your motivation plot has reached success.

Making Motivation a Habit

Until the very last ounce of life that we breathe, there is hope of achieving great things. Although you have reached some of your goals, that does not mean that your life is already complete and you do not have any need for motivation. Keep in mind that without motivation, you wouldn’t get nowhere without dumb luck.
Make motivation an everyday habit. Imagine, reimagine, and live your thoughts. Put this in a constant loop each day and you will find it easy to achieve a better life, reach new heights, and become a far better individual.

Positvity Helps Motivation

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4 ways to validate your business idea

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Before you invest your time and hard-earned money in a business idea you need to verify your plan to make sure it will be successful. You will need to do the research necessary to out if your target audience needs what you are selling. Here are some quick ways that you can validate if your business idea will work.

Testing

An Easy way for you to gage interest in your idea is to run a few necessary tests first. You can do this by placing various ads highlighting your product or service on social media to see if anyone would be interested. This is a relatively cheap and effective way to gain feedback on your business idea.

Assess yourself

Rather than focusing on building products that you think are innovative or cool, ask yourself if the product is something that you would use. The easiest way to test the market and validate your business idea is by surveying yourself.

Find an Industry Advisor or Mentor

There will always be people who have the expertise and experience that you lack. Often you can locate them at networking events or conferences, look for the ones with a proven track record. Its likely they have already accomplished what you are trying to do, and may have a blueprint that you can follow.

Conduct Surveys

There are many online tools that allow you to conduct surveys. Survey Monkeys offer a great service at a reasonable price. This is a great way to gage the interest, needs and gaps in specific industries.

If you want to start a successful business, then you must take steps to validate the viability of the idea.

These four easy ways to verify an idea can quickly tell you whether your plan is feasible. Don’t waste time and money on a business idea that won’t be able to get off the ground.

Research your idea
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Optimizing Your Website SEO

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Five ways to optimize SEO, SEO is the key to getting your website discovered via search engines like Google, Bing, and Yahoo. The traditional approach to SEO involves two sets of tactics: on-page SEO and off-page SEO.

On-page SEO is the strategic implementation of keywords on your website, including in page titles, headers, meta descriptions, and more.

Off-page SEO, in comparison, refers to improving your website’s overall authority on the web, which is determined by what other websites are linking to you. The goal with off-page SEO is to attract inbound links (or “backlinks”) from relevant, authoritative websites.

While on-page and off-page SEO are helpful concepts, they are rooted in an approach that is going by the wayside. In the past, the goal of SEO was to impress (or trick) the search engines so that they’d give you higher rankings — with the goal being to achieve the coveted #1 spot in the search results for one of your target keywords.

Today, search engines are smarter. They can tell the difference between spammy websites that are designed to game the system, and legitimate websites that are providing, relevant high-quality content. Modern SEO is about optimizing for the searchers, not the search engines.

  • Page Titles – A page title is the text you see at the top of your browser window when viewing a web page. It’s also the title of a page that is presented in search engine results. Page titles can be found and edited in your site’s HTML. The text that is surrounded with the <Title> tag is your page’s title. Here are some guidelines for coming up with effective page titles:
  • Write page titles that describe – and align with — a page’s content.
    • Include relevant keywords (which should happen naturally if you follow the above tip).
    • Place keywords as close to the beginning of the title as possible.
    • Make it fewer than 70 characters long. (Longer page titles will get cut off by web browsers and in search results. If you make the page title too long, it will also dilute the importance of the keywords mentioned.)
    • Include your company name at the end of the page title, unless you are a big brand and people search for you through your brand name.
    • Use unique page titles for each page of your website

Five ways to optimize SEO

  1. Meta Descriptions- A meta description is a short summary that you can write for a web page, which search engines display in search results. These descriptions don’t count toward search engine rankings, but they are still incredibly useful. When creating a description, the goal should be to write compelling copy that accurately describes what’s on a page so searchers will be enticed to click.
  2. Headings – If a piece of text appears larger or more prominent than the other text on a page, it’s probably part of a heading. You can verify this by checking the HTML code of your website and looking for text with an <h1>, <h2>, or <h3> tag surrounding it. Both search engines and searchers tend to pay more attention to headings in comparison to regular paragraph text. For this reason, it is good to include keywords in your headings whenever possible. Keep in mind that tags give the text more weight as keywords than <h2> or <h3> tags.

3. Including too many headings dilutes the importance of keywords in other headings, so we recommend using the <h1> tag only once. If the page is text heavy (like a blog post) then feel free to throw in a few <h2> or <h3> tags as paragraph titles.

4. Images – Images on a web page can enhance user experience. When inserting images into your website, however, you should keep in mind the following:

•   Don’t use images excessively. More pictures can slow down the loading of your page, thus negatively impacting both user experience and SEO

•   Associate text with pictures. For whatever reason, the images on your site may fail to render. To ensure that visitors can still understand the information you’re presenting, use the “alt text” HTML attribute to provide relevant text descriptions of your images.

•   Include keywords in your image file name. This will help you draw in relevant traffic from image searches. Separate the words in the file name with a dash (-).

5. URL Structure – The URL of a web page is its web address. For example, HubSpot’s http://blog.hubspot.com. URL structure refers to how the text in a URL is organized, as well as how the different URLs on your website interact with one another.

When structuring your website’s URLs, there are a few best practices to keep in mind:

  • Separate keywords with dashes. For your internal page URLs, separate individual keywords with dashes (-). For example: http://hubspot.com/marketing-resources/ is a good URL that captures ‘marketing’ and ‘resources’ as keywords.
  • Describe what’s on the page. Structure your URLs so that searchers can easily understand what information they’re going to find. For example, if you land on a company’s products page, seeing the URL http://company.com/products/product1 will be much more reassuring than something like http://company.com/1543?/eh?.
  • Use 301 redirects when necessary. A 301 redirect forwards an old URL to a new one. Make sure you do this if you change the URL of a page on your site. (A common mistake is not applying a 301 redirect between yoursite.com and www.yoursite.com. This can be quite a problem from an SEO standpoint, because search engines will give separate credit to both versions of your site.)

Five ways to optimize your SEO