If you’re launching a digital product, then you have the potential to make a large amount of profit with absolutely zero overheads. This is the amazing thing about digital products: while it might cost you to create them if you outsource the process, it’s not going to cost you anything to sell them. There is no ‘COGS’ (Cost Of Goods Sold), meaning that you make 100% profit for each sale.
But there are problems here too.
The biggest issue with selling a digital product, is that they can often seem less exciting than physical products and many of potential buyers might even question whether there’s any point in them buying from you.
Imagine you’ve got an e-book about fitness.
That sounds like a great product until you bear in mind that there are thousands of websites on the net that are all giving away the very same information… for free! So how do you go about making your digital product seem exciting and fresh and how do you make sure that your audience are on board with it?
Have Something to Say
The first and most important thing to do about this, is to make sure you have something to say. In fact, you should flip the entire way you approach the creation of your digital product on its head. Too often, we decide that we want to start selling a digital product and then we set out to look for a topic to cover. If you do this, then you’re potentially setting yourself up for failure.
So what should you be doing instead?
Simple: you wait until you have something to say and then you set about creating a digital product in order to say that. This is why it is so important to always write about subjects that you are passionate about. Don’t write a book you think will sell, write a book you want to write and then try and sell it.
Now you have something different. Now you have something new to say. And now you have something that people will be excited to learn more about. And you can see this when you look at the top selling digital products on the market. They’re always ‘new systems’ for making money, or whole new theories pertaining to fitness. They’re new and different and that is how they spread and build a following.
